Film Industry and audience notes

Process of making a film:

Pre-production:
Idea, commissioning, scriptwriting, casting.

Production:
Filming, editing.

Post-production:
Marketing e.g. trailers, posters, social media, advertising.
Distribution

4 stages of film:
Production - develop, pre-production, production, post-production.
Distribution - how to get the film to an audience.
Marketing - promoting the film - trailers, press, posters, talk shows.
Exhibition (how producers show film) and exchange (what you use to watch it - how audiences watch it.

Ownership types:

Horizontal integration - when the production company expands into other areas of one industry. It can acquire or merge with other companies that do the same thing.

Vertical integration - when the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all the profit.