Music Videos introduction

Music videos

Titanium – David Guetta

Stop where you are – Corrine Bailey Rae

Camera analysis:

FAM – frame, angle movement.

Mise en scene – CLAMPS – costume, lighting, actor, makeup, props, setting

This is America video analysis:

Significant shots:

Juxtaposition – dancing and violence.

Track out – empty cars – black men killed by traffic stops.

Police car burning – police brutality needs to stop

long shot of glover shooting someone.

Close – up eye-level tracking shot of glover running away from white people. – Get Out – intertextuality.

Shooting the choir – Charleston, south Carolina massacre.

Dancing with school children – he is their role model.

The gun is treated with more respect than the black people

Distinct:

Themes – violence, white supremacy

History of racism in US.

The role of Glover – he is representing America

He is promoting 'black lives matter.'

·      Videos are used to promote artists – their music and fan base. This increases sales.

·      Can usually show the development of the artist.

·      Artists given the most screen time.

·      Performance and storyline so the audience will watch over again.

·      Artists act as performer and narrator to make it more authentic.