Stranger Things audience

Stranger Things audience

·      15-49 years old.

·      Why they love it – 80s, nostalgia.

·      How they are targeted.

    Audience appeal:

·      Synergy with Netflix – ability to binge watch.

·      Extensive narrative enigmas – always want to know more about the story.

·      Realism – friendship/loyalty, young protagonists, collective identity (social groups) vs marginalisation (outsiders), hybridisation – sci-fi, horror/thriller.

·      Retro styling – nostalgia, soundtrack.

·      Must see TV – everyone talks about it.

Gratifications theory:

Personalisation – relatable.

Information – anything it teaches you – more for documentary.

Entertainment

Social interaction – twitter, talking to friends etc.

Applying the gratifications theory to Stranger Things:

·      Stranger things are an escapist, non-realist entertainment drama.

·      Much discussed, hyped, written about.

·      Information given on 80s cultural history.