Demographic Profiling:
A - higher management, bankers, lawyers, doctors etc.
B - middle management, teachers, creative and media people.
C1 - office supervisors, junior managements, nurses, white collar jobs, specialist clerical jobs.
A,B,C1 - target more expensive supermarkets and products.
Psychographic profiling:
Mainstreamers - largest group - security - live comfortably.
Aspirers - seek status. Younger people.
Succeeders - seek control - higher management and professionals.
Resigned - seek survival - older people.
Explorers - seeks discovery.
Strugglers - seeks escape - alienated and disorganised.
Reformers - seeks enlightenment.
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