Jungle Book evaluation

What was the task you were assigned?

We had to make a Jungle Book interview based on the 2016 film. We had 3 people in our group; a interviewer and the interviewees; the marketing manager and the producer.

What programme did you use to complete the task?

Adobe premier pro

What tools/effect did you use from your programme to create your task?

We used ultra key to allow us to use a background with our green screen. We also used the trim feature, horizontal and vertical flip.

What were the biggest obstacles to completing your task?

Using the green screen as we had to eliminate any shadows.

Did you complete the task on time? If not, why not?

We completed it on time.

How do you think this task will help with your Jungle Book revision?

I think it will be helpful to an extent, as we mentioned some useful terminology, such as the methods of editing the film.

What do you think you could have improved in terms of content and presentation?

I think we could have improved on the editing to make it look more professional, such as the lighting so that there were no shadows.

What was your initial feedback? What did others say about your production?

They said the positioning of us wasn't great as we should've all been on screen at the same time. Also the lighting could have been better.

Identify what went well and with hindsight what would you do differently?

I think the questions and the content were informative and good for revision. If we did it again we could maybe include a few more questions and spend more time on the lighting.

Jungle Book interview

The Jungle Book 1967 and 2016

Ownership impact on production (Disney):

• High budget - more money goes into editing, CGI and other effects.
• Wide audience reach.
• Brand loyalty - everyone will watch it - Disney have a very good reputation.
• More focused target audience (about 3-16).
• More time spent on production.
• However can become boring and competitive.

2016 Jungle Book facts:

• Director - Jon Favreau
• £301 UK revenue
• $177m budget
• Synergy - original soundtrack, theme parks
• Most of production was studio based
• Used puppets on set for animals
• Raytracing - how light interacts with an object
• motion resolution.

1967 Jungle Book:

• Walt Disney died during production
• first version of the script was too dark, Disney wanted a more family friendly version
• real orchestra used for songs.
• 700 artists and musicians.
• every frame drawn.
• they are then coloured.
• cel animation - plastic sheets used to keep background
• Technicolour
• Multiplane
• Xeroxing - photocopying.

Disney

Disney's recipe for success - sequels, franchises, live-action remakes.

General facts:

$150b business
First Disneyland opened in 1955
most Oscar wins and nominations
10 films released every year

Disney films 2019:

Captain Marvel
Dumbo
Avengers: Endgame
Aladdin
Toy Story 4
The Lion King
Artemis Fowl
Frozen 2
Star Wars EP9

Synergy - the interaction of two or more forces working together creates a larger effect than the individual forces. E.g. merchandise to go with a film, a soundtrack e.g. Kendrick Lamar - Black Panther.

Film Industry and audience notes

Process of making a film:

Pre-production:
Idea, commissioning, scriptwriting, casting.

Production:
Filming, editing.

Post-production:
Marketing e.g. trailers, posters, social media, advertising.
Distribution

4 stages of film:
Production - develop, pre-production, production, post-production.
Distribution - how to get the film to an audience.
Marketing - promoting the film - trailers, press, posters, talk shows.
Exhibition (how producers show film) and exchange (what you use to watch it - how audiences watch it.

Ownership types:

Horizontal integration - when the production company expands into other areas of one industry. It can acquire or merge with other companies that do the same thing.

Vertical integration - when the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all the profit.

Film Industry research

     1.    All of the top 20 grossing films of 2018 are from the big six.

2.    Disney have had the greatest financial success.

3.    The main genre of film that dominates is action and Sci-Fi.

4.    There are 4 sequels on the list, and the majority are blockbusters in well known franchises.

5.    4 of the films on the list are blockbusters aimed at a younger audience.

6.    Many of the films on the list do have a 3D version.

7.    The main genre which seems to be missing is comedies. A lot of these films do have comedy aspects, but none of them are solely comedy films.

8.    The target audience for most of the films is 12 or older.

UK release schedule:

There aren’t many blockbusters released in the UK in the first few months. Some of the blockbusters that are coming out include; Glass, the Lego movie 2, Happy Death day 2U, Captain Marvel. Most other blockbusters come out closer to Easter and summer due to school holidays.